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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - The Fear "Work-Around" to Get Better Reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Gone Fish’n: Measurement Doesn’t Have to be an Illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Gone Fish’n: Measurement Doesn’t Have to be an Illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Gone Fish’n: Measurement Doesn’t Have to be an Illusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Safety is Not a Verb - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Safety is Not a Verb - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Safety is Not a Verb - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Safety is Not a Verb - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Build Your Safety Culture with Dominos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Build Your Safety Culture with Dominos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Build Your Safety Culture with Dominos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights into your Safety Culture - Checklist Manifested: Get your Return on Investment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>I had an opportunity to discuss a hi-po close call with a plant manager at a petrochemical plant recently.  He was alarmed at his people who ignored an alarm.</image:caption>
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      <image:title>Insights into your Safety Culture - Talk the Talk! Your Safety Culture needs a Shave.</image:title>
      <image:caption>William of Ockham (1285-1349)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573611648250-CVN8O011GFPWO063YIY1/IMG_5285.jpg</image:loc>
      <image:title>Client List</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573611652100-F65OBKKRU7H15XV1EG5F/working+with+clients.jpeg</image:loc>
      <image:title>Client List</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573626165415-714FZZV0AV3M4H3L5XE0/CBS+User+Conference+2018+001+copy.JPG</image:loc>
      <image:title>Speaking</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573626448755-46X003UE7S5E8GP0DBLC/dr+ludwig+speaking.jpeg</image:loc>
      <image:title>Speaking</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573622717843-L6968HBRRP65D5AX84QA/LKM__147%402x.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573622717763-0AM6CVF6YJYHX7YZZBCF/IMG_4749%402x.png</image:loc>
      <image:title>Speaking</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573626448648-VN2NYGGBG0F0NY7TVNZT/ludwig+app+safety+summit.jpeg</image:loc>
      <image:title>Speaking</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573626447970-5A7WSWM1X28TQZRZ6DY4/ludwig+animated.jpeg</image:loc>
      <image:title>Speaking</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573622716240-LWC016RL4YEHHE0K5I70/CBS+User+Conference+2018+007+copy%402x.jpeg</image:loc>
      <image:title>Speaking</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573626497229-LIQERMHUB9AH2JX80C77/on+stage+sling+shot.jpeg</image:loc>
      <image:title>Speaking</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1576737271087-5Z6TKZSFOSTEUXHAI4W7/ludwig+speaking+page.JPG</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573624469264-TCAFI1VM3ZBGBWVG03A9/ludwig%2Bnasa.jpg</image:loc>
      <image:title>Speaking - NASA</image:title>
      <image:caption>By: Denise Lineberry 05.22.12 According to Ludwig, we should care enough about the health and safety of others and act accordingly. "The whole world turns to NASA for technologies to improve life," Ludwig said. "You are called upon frequently to reinforce, to care and to practice what you preach.” He left NASA Langley with a challenge: "To come up with something in your own voice to show how much you care."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573624379126-OIN4S1CASXIV35WKQZLI/IMG_2874.jpeg</image:loc>
      <image:title>Speaking - Nigerian National Petroleum Corporation</image:title>
      <image:caption>By: Rabiu Suleman 09.09.13 “Permit me to appreciate your efforts and commitment to saving lives, environment, and assets. Your contribution in addressing the hearts and minds of our leadership at the Nigerian National Petroleum Corporation has indeed provided me, as the HSE Director, with the platform of getting the easy buy-in and securing improved leadership commitment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573624655310-RHOF360ZJZX8YQ2FOENF/customer+hand+written+testimonials</image:loc>
      <image:title>Speaking</image:title>
    </image:image>
  </url>
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    <lastmod>2020-01-12</lastmod>
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    <lastmod>2019-12-19</lastmod>
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    <lastmod>2019-12-19</lastmod>
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    <lastmod>2020-01-14</lastmod>
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    <lastmod>2019-12-19</lastmod>
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      <image:title>In the News - Business Science Magazine | August 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1578864649005-OL4B4G10ANWWHIFF3ZJN/Screen+Shot+2020-01-12+at+4.29.54+PM.png</image:loc>
      <image:title>In the News - Business Science Magazine | August 2019</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1578864672689-T8X5VEW8Q0LC4NAXIABN/Screen+Shot+2020-01-12+at+4.30.03+PM.png</image:loc>
      <image:title>In the News - Business Science Magazine | August 2019</image:title>
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      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573619853542-K81UTGHGL1MZ7I1BG4BV/Safety%252Bculture%252Bon%252Bsite.jpg</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573628969641-W0UZGJD0BV40I2FOOQUE/rebar+blog+photo.jpg</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573629396581-0H111OYH8SKHPWN9PPPT/image-asset.jpeg</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573619707381-LB7FIRXCNQ7L316ND6KI/Safety+Doc+logo.jpg</image:loc>
      <image:title>Index - Insights into your safety culture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573620159904-YWQ1VTIU3U06E7SCJ7CI/Tim%252BHeadshot%252Bmine%252Bbackground.jpg</image:loc>
      <image:title>Index - dr. timothy ludwig</image:title>
      <image:caption>has over 30 years experience engaging in foundational research in Behavioral Science. He is a leader in benchmarking the best-in-practice Behavioral Safety programs. Connect with him to achieve your Safety Culture Change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573599267342-78HGETML1QFU6FDVJZ06/Ludwig---Hardcover-Book-MockUp---transprent+copy%402x.png</image:loc>
      <image:title>Index - provocative zingers. humorous stories. Plenty of science.</image:title>
      <image:caption>Dysfunctional practices that kill your Safety Culture (and what to do about them) "It is an illusion of human perception leading us to false conclusions resulting in dysfunctional practices that hurt the safety of our workers and the effectiveness of the systems we put in place to protect them. Learn a better way to analyze the behaviors of your employees to understand how they were put in a position to take the risk in the first place."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573628854775-Y38ECQ0EECJK5OLBLM6D/working+with+clients.jpeg</image:loc>
      <image:title>Index - Clients</image:title>
      <image:caption>Dr. Ludwig has had the honor to work with dozens of companies in a number of industries over his career. Dr. Ludwig has had the honor to work with dozens of companies in a number of industries over his career.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1576737422926-PUH1HZG6UEL3YJJR1MJR/dr%2Bludwig%2Bspeaking.jpg</image:loc>
      <image:title>Index - humor + Data</image:title>
      <image:caption>Dr. Ludwig is prepared to speak on many different safety topics depending on your audience's interest. Engaging style and humor is mixed with case studies and data to deliver the scientific principles and real-life experiences that your audiences will remember.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573680520525-KQX01P4AUTMV1QH1J3Y9/shape_pic-1%402x.png</image:loc>
      <image:title>Index</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573680573876-Q3IL4RQM4IJDSP1TXWN0/shape_pic-2%402x.png</image:loc>
      <image:title>Index</image:title>
    </image:image>
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    <lastmod>2026-03-21</lastmod>
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    <lastmod>2024-08-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573599267342-78HGETML1QFU6FDVJZ06/Ludwig---Hardcover-Book-MockUp---transprent+copy%402x.png</image:loc>
      <image:title>Dysfunctional Practices - PROVOCATIVE ZINGERS. HUMOROUS STORIES. PLENTY OF SCIENCE.</image:title>
      <image:caption>Dysfunctional practices that kill your Safety Culture (and what to do about them) "It is an illusion of human perception leading us to false conclusions resulting in dysfunctional practices that hurt the safety of our workers and the effectiveness of the systems we put in place to protect them. Learn a better way to analyze the behaviors of your employees to understand how they were put in a position to take the risk in the first place."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1573608336038-F94F0F5JKFN1OFWS3AWH/Ludwig---Hardcover-Book-MockUp---transprent+copy%402x.png</image:loc>
      <image:title>Dysfunctional Practices - Buy the book</image:title>
      <image:caption>Available in a variety of formats</image:caption>
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      <image:title>Bio - DR. TIM LUDWIG</image:title>
      <image:caption>Dr. Ludwig has over 30 years of research and practice in behavioral approaches to safety where he integrates his empirical work into his safety consulting.</image:caption>
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      <image:caption>ELEVATE YOUR APPROACH TO BEHAVIORAL SAFETY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dcb0efce0dee64e43f651ec/1577038195360-ZQW3M3RX2LPIKY13G17X/High+Country+NC</image:loc>
      <image:title>Summit</image:title>
    </image:image>
  </url>
</urlset>

