“I just read Tim Ludwig's delightful new book, it slots in perfectly with the movement from virtual safety to real safety. Safe workplace environments are created by people not processes and he deals with this truism expertly. His inimitable humour oozes out everywhere. Tim gets the balance right between a deadly serious subject and how best to deliver messages that land effectively. I strongly recommend this book if you are looking for the next shaping step on workplace safety. As he says ''its time to make safety a verb.”
